Follow-ups and renewals
Premium reminders on WhatsApp: the full journey for a brokerage
How a brokerage chases premiums due on WhatsApp: a 10-day, 3-day and overdue cadence, sample messages, Meta template rules and how ORIS organises it.
Which journey to set up first?
A brokerage starting on WhatsApp is better off beginning with service messages, which clients expect and which relate to their policy, before sales messages, which need consent and fall under Meta's "marketing" category. The order that usually works:
- Premium reminders: the most frequent message and the easiest to frame.
- Failed debit orders: the same day the debit bounces, before the grace period runs out.
- Renewals: announce, review cover, confirm in writing.
- Claim notification and claim follow-up: the moment a client judges their broker.
Three prerequisites apply to every journey: a brokerage number rather than advisers' personal phones (why), the WhatsApp Business API to send Meta-approved templates (app or API), and consent that is recorded and provable. Each page covers the steps, sample messages, the pitfalls, and what ORIS does for that journey, without promising what the product does not do.